Us vs Them

February 15, 2013

Experience the Difference!

At American Fitness 24/7 we will assess your ability to move, look for muscular imbalances and then prescribe (yes, we actually write it from scratch) a program that’s right for YOU. How long should I walk on the treadmill? Who cares, until you are walking correctly! How much weight should I use? It doesn’t matter if it’s not a structurally sound movement pattern. With these necessary assessments, we can make the exercise more optimal, efficient and safe. Over time, can the exercise do harm? Absolutely, yes. This is the difference between them and us. We don’t apply force across a joint in a ballistic manner! We provide exercise intelligence, and we believe if the exercise is performed correctly you will be able to improve the quality of your life, get stronger , exercise safely and alleviate pain and biomechanical “issues.””workout” means something different to each of us. Let’s not worry about “how often,” “how many reps,” or “how much,” we must LEARN HOW—first how to move then how each exercise should be.

A Smarter Workout!

At American Fitness 24/ to ensure our clients receive the most effective, scientifically based integrated functional strength and fat loss program we have partnered with elite qualified and certified professionals, at the highest educational level in our industry (Stuart McGill, Gray Cook). Our program was founded on a simple, yet bold observation: One-dimensional training doesn’t carry over to a three-dimensional world, a place where twisting, turning and moving in all planes is a natural occurrence. Sitting in a machine, “working out” may give you muscles but it doesn’t make you a healthy, functional human.

Other Gyms: Dangers

Behind all the hype, in the trenches of the cult, there you are flat on your back in a pool of sweat, gasping for air, shoulders grizzled, knees and back feel like they went through spin cycle twice…are you victorious or triumphant? Undefeated or defeated? What is accumulating on a local level specific to disproportionate stress and strains unseen, but heard internally. Think intuitively while gym goers see bodies move quickly with no form or function, rhyme or reason other than to do it…(should have been Nike behind the cross) there is a reality deep below the skins surface. Our tendons and ligaments that are purely passive structures, there is no room for accidental over stress. It’s under the skin where we experience tremendous forces, this is what encompasses an exercise program. Shame on those who change anatomy based on a franchise marketing system. We can’t play with physics, science and specific finite functions of proper biomechanics. If we do, get ready to experience countless ramifications if not permanent chronic injuries. I guess its up to you and your ability to think clearly, and ask yourself is this what I need? Or, what all my buddies are doing, and they are experts…?

Other Gyms: Concerns

The possibility of injury is an increased risk with participation in any high-intense fitness regimen like some programs offered in abandoned warehouses; especially if you are new to Olympic-style weight lifting and plyometric workouts, or have a previous injury. Not only are the exercises themselves risky, but performing them under a fatigued state, such as during an intense circuit, increases the risk of injury even further.


There is a significant and in some cases serious muscular injury known as rhabdomyolysis that can occur with participation in vigorous exercise. In short, rhabdomyolysis is a condition in which skeletal muscle becomes so severely damaged that it rapidly breaks down. If this happens, muscle cells may rupture and important contents could leak out into the bloodstream, eventually damaging the kidneys even to the point of kidney failure. It must be treated in a medical facility as it is potentially life threatening.

Symptoms of rhabdomyolysis depend on severity but can include general weakness, extreme stiffness, soreness and swelling of the affected muscle, and abnormally dark colored urine. There are a number of factors that can cause rhabdomyolysis (e.g. alcoholism, genetics, dehydration), but it can be brought on by extreme physical exercise. To prevent rhabdomyolysis, make sure you start slow and gradually increase the intensity of each workout. Drink plenty of water, and avoid exercise in a hot and humid environment.

Make sure you ask about credentials and references for any coach or personal trainer who is responsible for teaching you “proper lifting technique.” Know that ANYONE can go online and in about an hour become a “CrossFit” instructor..scary isn’t it?

There is one popular current fitness rage that claims the system is “empirically driven and clinically tested” which insinuates that the methods are scientifically supported. A review of the current scientific literature, however, shows no published studies about this method in top-rated peer-reviewed strength and conditioning or exercise physiology research journals.